Monday, April 6, 2009

Real Green vs. Green Washing

There is a time to draw the line in the sand. Companies, organizations, associations want the image that goes with the environmental push to GREEN right? So unless someone in the organization is willing to put the money (budgeting) and actions (research, planning, drawing up a plan, departmental implementation, moving forward with corporate dollars invested) the bandaide approach is simply that, a bandaide.
Every little bit helps whether recycling, building/refurbishing to greener products, etc. but just changing out the carpet is not a green effort. This takes time,effort, manpower and money for proper execution. Then flaunt the GREEN for the image. In the meantime; encourage employees to think GREEN with their actions.

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